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David Rose

Esther Hornstein, L.Ac., is an Acupuncturist as well as the pioneer of 2nd Nature Healing Center. With an innate compassion towards people who suffer with ailments yet would not qualify for Western medical treatment, Esther's vision is to bring help, hope and healing to all people.


After completing a year in Brooklyn College and a year in Neve Yerushalayim, Esther went on to study in a combined Chinese medicine and Western medicine program, with 4 years of clinical experience from The Pacific College of Oriental Medicine in New York City, from 2005-2010. While studying she was the office manager of Flatbush Hatzalah. In 2010 she received her Bachelor of Professional Studies and Master of Science in Acupuncture. She holds a New York State License in Acupuncture and is Nationally Board Certified by the NCCAOM (National Certification Commission for Acupuncture and Oriental Medicine).


In 2010 Esther started her independent practice in Brooklyn, called 2nd Nature Acupuncture. After giving birth, she encapsulated her own placenta, and because her midwife knew about this, she started sending women to Esther to get their placentas encapsulated as well. As a result of this, placenta work became an integral part of her practice. In 2019 she completed training and became certified with APPA (Association of Placenta Preparation Arts). 


In 2014 she made Aliyah and moved her practice to Ramat Beit Shemesh. She has been practicing privately from RBS ever since, and is also a practitioner at the Alternative Medicine clinic at Meuchedet in Beit Shemesh. In 2020 she trained to be a practitioner of the Universal Process, a remote healing modality. Feel free to book your appointment with Esther!

David Rose R.Ac, Doctor of Acupuncture and Herbalist

David and his family made Aliya to Eretz Israel from Canada in August 2022.

David has been blessed to help patients with acupuncture and traditional Chinese medicine (TCM) since 2005. 

He graduated from the Alberta College of Acupuncture and Traditional Chinese Medicine (ACATCM) Canada in 2005. He then had the privilege to apprentice with master acupuncturist Dr. David Chu.

For 2 years he served on  the Committee for Complaints and Competency (CAA)  in Canada in order to maintain high standards of practice and ethics within the acupuncture profession.

His high levels of expertise in acupuncture and herbs yeilds quick and effective results for a wide variety of conditions and diseases. He specializes in Acute Pain, Chronic Pain, Fertility, Gynecological Disorders, Stress, Anxiety, Depression, Insomnia, Fatigue, Digestive Disorders, Addictions and much more.

David's treatment style combines acupuncture and  Chinese herbal medicine. In the post -corona era unexplained disease and complicated syndromes are emerging all over the world. Dr. David custom builds and mixes herbal formulas for each patient according to Traditional Chinese Medicine. This "old medicine"is becoming the gold standard for treating the most complicated cases. 

His passion is to enable his patients to live their lives to the fullest with greater health!

David is a husband and proud father of 4 young kids.


Rochel Rubinoff, Qualified and Experienced Massage Therapist and Reflexologist 2nd Nature Healing Center Beit Shemesh

Rochel Rubinoff

Rochel has been a healer since 2004. 

Rochel practices Swedish Massage, Hot Stone Massage, Reflexology, and is a 'Life Coach'.

She works with women and children.​


She studied as a Reflexologist and Massage Therapist at Shelem College of Complementary Medicine in The Spirit of Judaism' in Yerushalaim. She holds a diploma in Diagnostic Reflexology  from Maayanot College in Yerushalaim.

Her magical hands and positive demeanor bring tranquility to a whole new level.  She works with women and children.

Her massages are not only relaxing, they improve circulation, posture and the immune system. Reflexology is a proven treatment to heal many ailments on the deepest of levels. 


Rochel is particularly passionate and has great success helping women with women's issues, every  step of the way. Irregular cycles, prenatal, postpartum and menopause can all be helped through massage and reflexology. Rochel has great faith in each woman's ability to heal herself and she prays to be the proper shaliach in creating the space for women to do so.


Massage Therapist 

Graduate of Reidman College in Jerusalem 

During my military service, I often visited an amazing massage therapist in Beit Shemesh who taught me how to be in touch with my body and how pain can be healed.

Touch is a basic human need. By caring for your body and soul, you take a big step towards improving your health. Massage should be a part of your regular routine, not just a once-in-a-while indulgence.

I am trained in Swedish, medical, sports massage and deep tissue bodywork.

I combine all this with other modalities to fit the patient’s needs, also incorporating stretching, movement and breath work in every session. 
I encourage my patients to stay healthy with movement, using simple stretching techniques to promote blood circulation and flexibility of the body.

Moshe Lepon Qualified and Experienced Massage Therapist 2nd Healing Center Beit Shemesh
Moshe Lepon
Robby Elia

Robby was born and raised in the picturesque city of Vienna with a polish mother's dream to follow his family tradition and becoming a doctor.

His interest for health, healing and nutrition always been part of his life and with time it evolved into a passion that keeps his flame of curiosity alive every moment.

He graduated with honors from the four-year Ancient Chinese Medicine program at the Hebrew University of Jerusalem. This ancient wisdom and philosophy led him to a deep understanding about himself and the human experience, as well as strengthened his perception that our wellbeing is integrally tied up to the natural world.

He is specializes  in personalized nutrition therapy rooted in Chinese Medicine, Ayurvedic Medicine, and Macrobiotics in combination with a functional medicine approach.

Ayurveda is an ancient Indian medical system. It is based on ancient writings that rely on a “natural” and holistic approach to physical and mental health.

Macrobiotics is a lifestyle stressing balance and harmony. It includes a diet plan, gentle exercise, and behavioral changes.

Robby also has an interest in Orthopedics and Pain management.  He provides a ‘ Balance Method acupuncture’ known for its immediate and  powerful effects, especially for pain relief.


His personal treatment approach is to first see the person from a holistic perspective, providing for his or her physical, mental, spiritual, and social needs. This is rooted in the understanding that all these aspects are interconnected and affect our overall health.

His treatment plan will be influenced by our age, gender, culture, heritage, language, faith, relationship status, life experience and beliefs and our physical condition.

Based on his extensive studies of oriental medicine, Robby strongly believes that the basis for every successful treatment is Nutrition. Nutrition Therapy can be implemented independently and will effect beneficial change. Nutrition Therapy can also be used in combination with Acupuncture and other Chinese Medicine techniques.


He is deeply committed to help you be healthy,

live better and enjoy life to the fullest.

Master of Arts,
Diploma in Acupuncture and
Herbal Therapy

Specialist in Nutrition Therapy


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